دانلود مقاله : نقشه برداری از ارزش ها در روابط B2B: دیدگاه ...
Marketing is a member of a large class of human activities which seek to match the output of a provider with a predicted, perceived demand. Business-to-business (from now on B2B) marketing has, in particular, the characteristic that, with few exceptions, the provider seeks to establish an enduring relationship with the buyer (Ford, 1997; Håkansson, Johanson, & Wootz, Håkansson et al., 1976 ...